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Are you willing to shape Shell’s energy transition by accelerating our customer’s journey to e-mobility? Do you want to co-create the ‘Amazon of business mobility’? Are you a leader that is looking for personal development in a rapidly transforming environment? Would you like to be part of a business that continues to grow year on year, with significant contribution to Shell’s bottom line?
If your answer is YES to all above, this is what we’re offering
*The largest B2B direct customer base in Downstream (200k B2B customers) in 47 markets
*One of the largest payment platforms in the world
*A suite of business mobility offers from secure energy payment, over mobility services (e.g. VAT reclaim, toll clearing or parking) to vehicle solutions (e.g. maintenance, leasing) for passenger car and light duty transport vehicles (less than 16 tonnes)
*A passion for helping customers in their mobility needs and challenging them to find fit-for-purpose solutions together
*Roles that provide unmatched personal growth opportunities
*A fantastic, positive, team environment with the passion to deliver this growth challenge
This is what we are looking for:
*“Let’s do it!” mentality, with strong positive attitude
*Passion about customers – how to delight them, how to help them
*Curiosity and courage to understand customers’ real needs and to challenge them to offer the right solutions
*Commercial drive to make money today and more money tomorrow
*Genuine curiosity and interest in e-mobility, payment and mobility solutions.
*Innovative mind to always be ahead of competition;
*Learner mindset, daring to fall and get up again stronger and quickly
*Grit – never, ever give up.
*A team player with all parts of the E2E supply chain, including Operations, our partners in CRT, Mobility and New Energies If you are keen on accelerating the energy transition for our Fleet customers and you want to build something special with us… we want to hear from you
What is the role?
The role of the Marketing Manager is a key role within the Shell Fleet Solutions and is part of the local FS Leadership team. The successful candidate is responsible for defining and executing the business strategy to enable delivery of commercial targets through development and execution of compelling marketing plans aligned with our energy transition and decarbonisation ambition by:
*Establish positioning of Shell Fleet Solutions in the country/ region above competition ,identify target audiences, and develop marketing strategy and plans with specific objectives across different channels and segments for the market *Gather customer and market insights, perform competitor analysis to inform outreach strategies, increase customer conversions, and generate more qualified leads
*Determine the right RTM strategy for each (sub)segment and support (Indirect) sales teams in execution of the strategy.
*Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
*Collaborate very strongly with Mobility B2C teams ensure we have the most impactful programs targeting Fleet companies, aggregators and end users
*Lead the execution of marketing programs leveraging internal support and driving collaboration
*Focus on developing our non-fuel revenue mobility business for the market
*Developing key strategic/marketing imperatives on where to play and how to win, translate that into coherent marketing and strategic plans, whilst driving high ROI on the marketing spend
*Unlock the full potential of the energy transition by defining and executing local OU decarbonization agenda/plans
*Being the key interface to the local CRT community, local B2C Mobility Marketing, New Motion and other cross business activities/strategies locally in a customer centric and joint decarbonisation world
*Being the key interface with global Marketing, for product/services development, central market research, regional customer events etc
*In charge of local strategy reviews and subsequent implementation
*Together with the Head of FS, to be the driving force of the OU T&R process
What are key skills/requirements needed?
*Significant marketing experience in a B2B/B2C environment
*Entrepreneurial “self-starter” mindset with strong ability of delivery through others
*Customer focus. Strong external focus. Highly motivated to understand and address customer needs and to be able to provide unique solutions for SFS to the customers, ahead of competition.
*Tested ability to manage multiple interfaces and maintain effective collaboration with internal businesses and functions and external stakeholders and entities
*Strong analytical skills with the ability to deal with complex set of data *Curious with demonstrated Learner Mindset
